Now…We are Perfect!

The yellow paper sign was taped to the door, just under the world famous Logo.

Two cars were strategically parked in the drive through lane – blocking the order box.  Hmmm…not good.

Starbucks was CLOSED.  Not just “my” Starbucks, but nearly 7,100 company-operated stores across the U.S. — all except the licensed shops in supermarkets, airports, malls, hotels and the like — closed at 5:30 p.m. local time Tuesday for a teach-in that was part espresso tutorial, part pep rally.   Starbucks Chairman and Chief Executive Howard Schultz said the 135,000 baristas who got the refresher course pledged to uphold “the uncompromising standards and quality that have made Starbucks the world’s coffee leader.”

Today Starbucks is welcoming us back with a new promise posted in stores: “Your drink should be perfect, every time. If not, let us know and we’ll make it right.”

But last night I sat in parking lot and observed.  There was a buzz going on inside, and it was not due to the coffee beans. I watched as patrons with pockets full of coffee money drove up and drove away – sale lost.  Made me wonder – how much revenue was lost last night?  But more importantly, what does this company stand to gain in the future despite this short term financial hit?  The momentary shut down and retraining could produce tremendous long term benefits.

What could we learn from this corporate business decision?

Too busy to get better?  Too busy to improve your family life?  Your business?  Your church?

Shut down the schedule – retrain and refocus.  Then reopen with a fresh new approach.  Worth thinking about anyway…

To finish the story – I cranked up my Jeep and headed across the street to Dunkin’ Donuts.  I’ve heard their buzz, about how good their coffee is.  Thought I’d give it a try.

Opportunity lost. They missed a wonderful chance to lure coffee drinkers to their place.  Why not capitalize on Starbucks closings and give away cups of their product?  Opportunity lost.  And for their coffee? Lets just say I’m looking forward to my next cup of PERFECT coffee.


One response to this post.

  1. I was there 1500 miles away. I pulled up to the local Starbucks with my wife for our weekly date time before our House Party and was shocked to find them closed but I to had the same thoughts about that perspective.

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