R.O.I. and Kingdom Efficiency

Return on Investment = A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.


Spending much of my secular employment in the finance arena, the term Return on Investment is foundational to effective and successful decision making.

Should it be applied to our Kingdom Advancement strategies as well?

Case in point:

My 4 teen girls are closing fast on college – ugh.  Questions like where, when, how are beginning to interrupt my slumber.   Should they be accepted into an elite college, would the investment be worth it?  Sure the degree looks nice on the wall, but once you factor in tuition and then future salaries, public schools jump to the head of the class.

In the December issue of Smart Money, cold hard facts are studied and debated.  In this tough economy, its a worthy discussion – what is the long term value of a pricey education?  The difference between private and public colleges range from $8,000 – $20,000 per year!  So Smart Money took a crack at quantifying the relationship between tuition costs and graduates’ earning power using payscale.com’s alumni survey, factored with the university’s tuition and fees. This created an insightful “payback” ratio for each school.

The bottom line?

A public university like The University of Georgia delivered a payback nearly 3 times that of Harvard!  Oh sure, little Johnny will graduate from an Ivy school and 3 years later earn a bit more than his public university friend ($51,500 compared to $48,500).  But then comes the bill!   Each month.  Till the upwards of $100,000 is paid back.

The Return on Investment? Not good.

As we the church apply the finishing touches to our 2009 budgets, we must apply R.O.I. to each of our ministry decisions.  Now, more than ever, we must be Kingdom efficient.


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